DefenAge Skincare has launched its first hair product—150K Hair Follicle Serum.

The serum helps reduce visible signs of shedding on the head, promotes the immunity of the scalp, and nourishes follicle nutrition support to encourage healthy hair, the company says. Applied directly to the scalp via a special vial that protects product integrity and prevents waste, the serum aims to re-establish the visible quality of the hair and preserve natural pigmentation, mitigating gray hairs.

DefenAge’s CEO, Nikolay Turovets, comments, “During initial testing, we found that the new serum also provides remarkable benefits if applied on the skin under the beard. We saw that the skin under the beard becomes visibly smoother and more evenly toned, and the appearance of inflammation and itchiness is reduced.”

Facial plastic surgeon Dr. Gregory Keller, MD, FACS, adds, “The medical aesthetic community has been buzzing about this product for a long time, and we are thrilled that it’s finally here.”

The formula contains DefenAge’s proprietary Age-Repair Defensins. Defensin-molecules are proven to stimulate the skin’s latent master cells and spark a targeted, regenerative response. This technology is covered by US Patent No. 11,260,013, entitled “Compositions and Methods for Providing Hair Growth,” and is exclusive to DefenAge.

Keller explains, “Pre-clinical research showed that the topical application of human Defensins in the research models leads to enhanced hair production through the augmentation of key Wnt-transcripts and stimulation of the blood supply through the activation of angiogenesis.” 

In clinical pilot studies, the Defensin-containing serum revealed the progressive normalization of visible hair-growth metrics and hair qualities, visible reduction of shedding, and normalization of scalp conditions over the course of 1-, 2-, and 3- months.

The light, water-based innovative formula is also infused with a collection of 48 proven revitalizing ingredients, shown to have clinical efficacy on the scalp and hair. It includes the natural flavonoid Apigenin, azalea flower-isolated yeast extract, and organic pea sprouts extract.

DefenAge’s online store recently opened for pre-orders of its hair serum, with shipping beginning November 1st. The brand’s anti-aging cosmetic skincare sgtates it delivers “visible skin rejuvenation, as a safe alternative to retinol.” DefenAge is also considered a clean beauty brand.